Like many good stories, ours didn't begin with a business plan. It began with a dog named Ricky.

Ricky was part of Armen's family, but something just didn't seem right. He rarely seemed excited about his food, his stomach was often unsettled, and there always seemed to be one health issue or another. After trying different foods without much success, Armen decided to take matters into his own hands.

If he cared about the quality of food he fed himself and his family, why should Ricky be any different?

So Armen began preparing Ricky's meals himself using real ingredients and quality meat, carefully choosing what went into every batch.

Within just 9 days, Ricky began to change.

He looked forward to eating again. He became more playful and energetic, his attitude changed, and the stomach issues that had followed him from food to food became much less of a problem. It felt like Armen was getting a different version of Ricky back.

There was no business idea yet. Armen was simply happy that Ricky was happy.

Then friends and family began asking about the food. Armen started making meals for their dogs too, and soon they wanted to keep them on the same diet. A few even offered to pay him monthly to keep making it.

That's when the idea began to grow.

As a professional clarinetist, Armen has always believed in staying connected to what is real and natural. In music, you can't fake feeling. You have to be true to yourself. That same philosophy became the foundation of what he was creating.

What began with Armen simply wanting something better for Ricky became a journey to share that same care with other dogs and the families who love them.